FEATURE SHOWCASE

Public Links

Aprimo's Public Links capability empowers organizations to share digital assets seamlessly and securely with external audiences. Designed for modern content operations, Public Links allow contributors to generate, update, and control access to assets for use on public-facing websites, email campaigns, and other channels. The feature provides a robust lifecycle management process, ensuring that shared assets remain current and compliant with organizational policies. Whether you're collaborating with partners or distributing marketing materials, Aprimo Public Links streamline sharing while maintaining governance and flexibility.

CREATED

2026-05-13

UPDATED

2026-05-13

MODULE

Digital Asset Management

TAGS

Sharing, Content Management, Content Collaboration, DAM Basics
Public Links Overview
Public Links in Aprimo provide a secure and efficient method for sharing digital assets with external audiences. The feature is designed to optimize content for public use, supporting a range of distribution scenarios such as websites and email campaigns. Administrators and contributors can generate, update, and remove links as needed, ensuring assets are only accessible when intended. Public Links integrate closely with Aprimo's content management and collaboration workflows, supporting seamless sharing while maintaining control over asset lifecycle and availability.
What are Public Links?
Public Links is a feature within Aprimo Digital Asset Management that allows users to generate secure, shareable links to digital content. These links are optimized for public distribution, making it easy to share assets on external websites, in email campaigns, or any scenario requiring public access. The feature supports the creation, updating, and removal of links, providing lifecycle controls to ensure content remains relevant and secure. Public Links are a core part of Aprimo's content sharing, management, and collaboration capabilities, enabling organizations to extend their digital assets beyond internal teams.
Organizations often need to distribute digital assets to external audiences while maintaining control over access and asset lifecycle. Public Links address this need by providing a governed, streamlined way to share content without exposing the entire DAM or compromising security. This increases productivity by reducing manual processes, minimizes risk by allowing for easy link revocation or updates, and ensures that only approved, up-to-date assets are available externally. The feature supports business agility, accelerates marketing campaigns, and enhances collaboration with partners, vendors, or customers.

The Where

Public Links functionality is embedded within Aprimo's Digital Asset Management module. Users interact with Public Links primarily through asset detail screens and sharing workflows. Contributors can generate and manage links directly from the asset interface, while administrators oversee lifecycle policies and permissions. Public Links also integrate with content collaboration and sharing features, supporting workflows that require external distribution or partner access.
Key behaviors of Public Links include the ability to generate new links for assets, update existing links to reflect asset changes or policy updates, and remove links when access is no longer needed. The lifecycle of each link is controlled by the user or administrator, ensuring that links remain active only as long as required. Public Links are optimized for public consumption, making them suitable for embedding in websites or sharing via email. The system ensures that link creation, update, and removal actions are auditable and governed by organizational policies.

Real World Use Cases

Discover how customers use this feature in real-world scenarios to streamline processes, improve collaboration, and deliver results faster.

  • Marketing Campaign Asset Distribution: A marketing team uses Public Links to share approved campaign assets with external agencies, ensuring that only the latest versions are accessible during a campaign launch.
  • Partner Portal Content Sharing: A company provides partners with access to sales collateral and product images via Public Links, streamlining content delivery without requiring portal logins or DAM access.
  • Event Promotion Materials: Event organizers distribute promotional banners and downloadable materials using Public Links, making it easy for sponsors and attendees to access content in real-time.
  • Email Campaign Asset Embedding: A digital marketing team embeds Public Links in email campaigns to ensure recipients can view or download assets directly, with lifecycle controls to update or remove links as needed.

Aprimo Demo Site Examples

Visit the AMP demo site to explore and trial these features in a live environment. While admin access is not available, step-by-step instructions are provided to help you recreate the feature examples and understand how they work. Al self registered users will have contributor access. 

Examples to explore in AMP demo environment that use this feature:

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