EXPLORE APRIMO

Artificial Intelligence (AI)

Aprimo Artificial Intelligence (AI) is an enterprise-grade intelligence layer that infuses content operations with predictive insight, automation, and adaptive decisioning. It transforms data into actionable guidance through AI-driven recommendations, intelligent tagging, generative capabilities, and contextual optimization across planning, creation, and distribution.

Overview

Intelligence-driven Agility for Modern Brands

Explore top AI use cases and quickly get started with Aprimo's AI-powered features.

Search and Enrich

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Automatically pre-fill metadata and enrich content with AI-powered categorization, search-optimized metadata generation, summarization, captioning, and tagging.

AI Features:

  • Smart Facets (New!)
  • Smart Tags for Images and Documents
  • Similar Content Recommendations
  • OCR, Video transcriptions, Video Summarization
  • Enhanced Captioning automatically generate rich visual descriptions of images and visually rich documents.
  • Predictive Metadata eases upload and provides new kinds of powerful metadata.
  • Smart Tag Training generates brand-specific smart tags.

Analyze and Review

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Reduce review cycles and bottlenecks by identifying content risks automatically and flag problem areas in content proactively to ensure your busiest reviewers catch the things that matter most.

AI Features:

  • Smart Actions perform customizable content analysis on documents, videos, and images.
  • Predictive Metadata categorizes risk level for content (i.e. is there PII present).
  • Smart Action Reviews overlay smart action results directly on top of content.
  • AI Content Detection flags AI-influenced content.

Generate and Transform

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Automatically pre-fill metadata and enrich content with AI-powered categorization, search-optimized metadata generation, summarization, captioning, and tagging.

AI Features:

  • Smart Cropping 
  • Smart Text Fields
  • Smart Transform removes backgrounds, upscales, outpaints, swaps faces, remove objects, and more.
  • Smart Transformations @ Scale is rule based background removal on multiple assets at once
  • Predictive Metadata generates augmented content such as abstracts, descriptions, or alt texts.
  • Smart Actions generate brand compliant copy by channel, segment, and language (translations!).
  • Intelligent Content Brief generates brand compliant campaign briefs
  • Content Coach acts as a knowledge and ideation repository trained on your content.

Intelligence and Personalization

AI Content Personalization & Content Intelligence

These are separate products that can give deep insights into content utilization, personalization opportunities, and delivering extremely effective automatic machine-learning based personalization.

  • Content Intelligence automatically identifies audiences on your website and where content gaps may exist.
  • Content Personalization automatically delivers the right personalized content without needing to pre-create segments.

AI Features: A Deeper Dive

Intelligent Content Brief (New)

Generative AI ✨

Accelerate your content planning with Intelligent Content Briefs—AI-powered, audience-tailored briefs delivered in seconds. Plus, streamline collaborative campaign preparation with our new Application Assistant.

Predictive Metadata

Generative AI ✨

Automatically predict metadata for saving time on content ingestion, have AI automatically assess content risk, and provide  enriched search and content summary data like never before.

Smart Actions

Generative AI ✨

Users can generate channel-specific content in a specific brand voice, summarize and translate content , and conduct compliance checks, such as identifying possible contradictions in the content.

Enhanced Captioning (Images)

Generative AI ✨

Provide better visual search by automatically generating extremely rich image captions that provide significantly more search keywords within an image.

Smart Transform

Generative AI ✨

Smart Transform allow users to localize images inside DAM to align them with specific themes or target audiences, accelerating the production of campaign content, leading to increased speed and cost efficiency.

Content Coach

Generative AI ✨

Train an AI model safely and securely on any collection of knowledge, facts, and terminology that's relevant to your brand and then interact with it in natural language. Use Content Coach as your personal AI SME. 

Features by Solution Area

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Automate Asset Management

Optimize the creative process with AI tools to speed content generation for known channels and formats, and automation tools for testing different tones or variants by audience. Prepare content for further use or delivery through AI-automated metadata enrichment

Benefits

  • Accelerate content velocity
  • Increase ROI and reduce costs by reusing more content
  • Faster campaign execution & cost efficiency
  • Drive higher engagement and personalization
  • Increase discoverability with automated metadata tagging
  • Eliminate cases of missing or unreliable metadata
  • Eliminate need to manually enter company-specific taxonomy
Content Coach
AI Content Coach is ChatGPT that knows your unique products, services and brand voice. This interactive assistant can be automatically trained on your own text content in the DAM, leveraging OpenAI’s ChatGPT technology.
Explore Content Coach
Predictive Metadata
Metadata prediction utilizes artificial intelligence to anticipate and assign relevant metadata to uploaded document content. This not only streamlines enrichment processes but also significantly reduces the likelihood of errors.
Smart Actions
With Smart Actions users can generate channel-specific content in a specific brand voice, summarize and translate content to a native language for comprehension.
Smart Cropping
Automated crop generation based on the areas of interest in the image.
Smart Transform
Smart Transform allow users to localize images inside DAM to align them with specific themes or target audiences, accelerating the production of campaign content, leading to increased speed and cost efficiency.
Explore Smart Transform
Smart Text Fields
With the integration of ChatGPT's Text Recommendations, marketers can now simplify language, adjust tone, and enhance the conciseness of text within the DAM with a single click.
Explore Smart Text Fields
Smart Tagging Solutions
Aprimo's Smart Tagging Solutions consist of several automatic tagging capabilities to improve searchability and metadata consistency in the DAM.
Intelligent Content Brief
Intelligent Content Briefs help teams launch initiatives faster by combining AI-driven content generation with brand-specific context and customizable templates.
Explore Intelligent Content Brief
OCR (Images and Video)
Visual text inside images and video is enabled for searching, hence improving discoverability.
Speech-to-Text
The transcription of the audio stream of assets is enabled for searching, hence greatly improving the discoverability of these assets.

Explore Speech-to-Text
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Increase Content Discoverability

Improve the DAM user experience with better search, asset recommendations, categorization, and summarization. Prepare content for further use or delivery through AI-automated metadata enrichment.

Benefits

  • Extensible and c Reduce the time users spend searching content
  • Create high-quality experiences based on AI recommended assets
Content Recommendations
Surfaces similar images based on visual characteristics or facial recognition, helping users discover relevant content beyond traditional keyword search.

Explore Content Recommendations
Video Summary
Automatically generates video summaries with time-based topic overviews, allowing users to quickly understand context and jump to relevant sections.
Enhanced Captioning
Generates rich visual descriptions that enhance image searchability by enabling searches based on contextual details and visual characteristics.
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Ensure Brand Safety

Empower your teams to experiment and create assets without causing brand, legal, or compliance issues.

Benefits

  • AdvancedEnsure content is on brand and legally compliant
  • Eliminate digital rights violations or copyright 
  • infringement
AI Content Detection
Detects content authenticity — identifying which content has been fully or partially created by AI — so governance workflows can be triggered.
Explore AI Content Detection
Smart Review
Enables compliance checks including contradiction identification, truth-in-advertising validation, and FDA compliance checks.
SecureCHEK AI
Automates development of personalized content prechecked pre-MLR submission to ensure content is accurate, on-brand, and compliant.
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Unlock Ecosystem Adaptability

 Partner integrations that reflect the best applications of generative AI in a composable, scalable content operations stack.

SecureCHEK AI
Automates development of personalized content prechecked pre-MLR submission to ensure content is accurate, on-brand, and compliant.
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Start Here

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Aprimo Digital Asset Management

Aprimo Digital Asset Management centralizes, governs, and distributes brand and marketing content within a secure, enterprise-grade platform. Accelerate discovery with AI-powered search, enforce compliance with granular permissions and rights management, and streamline collaboration through integrated workflows and version control — all while maintaining a single source of truth for global teams.

Aprimo Productivity

Aprimo Productivity streamlines workflow management to bring structure and visibility to every stage of work. Orchestrate tasks, automate processes, and align teams with clear timelines and accountability — all within a centralized system. Increase efficiency, reduce bottlenecks, and ensure projects move from request to delivery with speed and precision.

Coming Soon ➡️