FEATURE SHOWCASE
Smart Review in Aprimo harnesses the power of AI to accelerate and enhance the accuracy of document reviews and approvals. By scanning content for contradictions, regulatory compliance, and corporate standards, it highlights potential issues directly in the annotation viewer, providing actionable recommendations linked to specific text.
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Overview: Smart Review is an AI-powered feature within Aprimo that enables users to perform rapid, accurate content reviews directly in the annotation viewer. It automatically scans documents for contradictions, compliance with Truth in Advertising, FDA, and FINRA regulations, and adherence to corporate brand standards.
- When issues are detected, the system highlights specific areas of concern and generates recommendations, which are visible as annotations linked to the relevant text.
- These annotations are attributed to the Aprimo Agent and can be accepted, adjusted, or rejected by reviewers.
- The feature supports multiple review types per document and allows organizations to configure custom checks to address unique compliance or brand requirements.
In practice: Smart Action Review is designed to reduce the manual effort and resource investment typically required for legal and compliance reviews, ensuring higher quality outcomes and faster throughput.
What: Smart Review is an advanced AI-driven capability in Aprimo that scans documents for a range of compliance and quality concerns.
Details: It evaluates content for contradictions, checks alignment with Truth in Advertising, FDA, and FINRA guidelines, and can be configured to enforce custom corporate standards. The feature operates within the annotation viewer, where users can initiate scans and receive actionable recommendations. Each flagged issue is highlighted in the document and linked to an annotation detailing the concern and suggested resolution. Multiple checks can be run on the same document, with each annotation clearly indicating the originating review type. This system streamlines the identification and remediation of potential risks, making the review process more efficient and robust.
Why: Smart Review addresses the significant resource investment required for legal and compliance reviews by automating the initial analysis and surfacing actionable insights.
Details: It helps organizations maintain high standards of accuracy, regulatory compliance, and brand consistency across their content. By providing immediate, AI-generated recommendations, it reduces manual review effort, speeds up approval cycles, and minimizes the risk of non-compliance. This leads to increased throughput, improved collaboration among reviewers, and a more scalable review process that can adapt to evolving regulatory and corporate requirements.
The Where
Where to find it: Smart Action Review is accessed within the Aprimo annotation viewer, specifically when reviewing DAM Assets.
Details: Users with the appropriate permissions can initiate reviews by clicking the Smart Action icon in the top left corner of the annotation viewer. The feature is available only in the new annotation viewer and is not supported for attachments or older annotation interfaces. Results from Smart Action Reviews are integrated directly into the annotation sidebar, ensuring seamless visibility and collaboration for all reviewers. The feature also supports integration with workflows for automated or manual triggering of reviews.
Key Behaviors: This feature typically supports the following actions:
- Users initiate Smart Reviews from the annotation viewer by selecting the desired AI check from the Smart Action selection window
Also Supports: The system processes the document and inserts findings as annotations, each linked to specific text and containing a reason for the flag and a recommendation. Annotations are attributed to the Aprimo Agent and display an AI icon for easy identification. Users can accept, adjust, reject, or reply to recommendations. Multiple review types can be run on a single document, with each annotation indicating its origin. Annotations generated are visible to all reviewers, and replies can be added for collaborative resolution. Only users with 'Smart Actions, Access' rights can run reviews, while configuration and management require 'AI Administrator' rights.
Real World Use Cases
Discover how customers use this feature in real-world scenarios to streamline processes, improve collaboration, and deliver results faster.
Real-World Examples: Teams commonly use this capability in scenarios like these.
- Accelerated Legal and Compliance Reviews: A global pharmaceutical company uses Smart Action Review to scan marketing materials for FDA and FINRA compliance, reducing the time required for legal review and minimizing the risk of regulatory violations.
- Brand Consistency Enforcement: A multinational consumer goods firm configures custom Smart Action Review checks to validate adherence to internal brand guidelines across all digital assets, ensuring consistent messaging and visual identity.
- Efficient Marketing Content Approval: A financial services organization leverages Smart Action Review to automatically flag contradictions and Truth in Advertising issues in campaign collateral, enabling faster approvals and fewer manual corrections.
- Cross-Project Compliance Visibility: An agency managing multiple client projects uses Smart Action Review to ensure that compliance checks run once on an asset version are visible across all associated projects and collections, eliminating duplicate review effort.
Aprimo Demo Site Examples
Visit the AMP demo site to explore and trial these features in a live environment. While admin access is not available, step-by-step instructions are provided to help you recreate the feature examples and understand how they work. Al self registered users will have contributor access.
Examples to explore in AMP demo environment that use this feature:
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